Our ‘why’

We want to enable you to
explain your change and ideas persuasively
 to deliver outstanding results
to colleagues, businesses and society.


in a world of information overload, communicate your change & ideas so people pay attention, remember and take action.


We love working with individuals and teams to help them explain their great ideas persuasively.

What frustrates us enormously is when we see a message lost in the noise, with an audience not set up for action.

Whether it’s information overload or an instantly forgettable update, we feel sad that the individual has a disengaged audience, who will have no memory of the message within 5 minutes of hearing it.

To tackle this problem, we set up 'Influence and Persuade' to help people create very persuasive approaches for their ideas. By working together to create a message from scratch, or give people the skills to do so through our training courses, we believe everyone has the right to know how to explain their messages persuasively.  So that is our fundamental ‘why’ - helping people do just that. Then the idea can truly be judged on its' merits, not sentenced to death by its own bullets.

Typically, we can help you in 3 ways :
1. Help you determine the most effective content, to get your specific message across and achieve your desired outcome
2. Help you articulate your message, in a way that compels your audience to pay attention
3. Help you and your message to stand out and be memorable, in a sea of message mediocrity