Real people, Real experiences – to consider, to inform, to guide

Real people, Real experiences – to consider, to inform, to guide

The UK and New Zealand, at first glance, are vastly different countries. In location, in landscape, in people, in customs, in business. But there is also much shared by the 2 nations, not least a similar value set.

Yet the UK and New Zealand experiences of the global Covid19 crisis have been starkly different.

Why?

That is what I wanted to find out. So, I set up a conversation across the 11,500 miles with 2 experienced New Zealand business representatives, to uncover why our early experiences of the impact of the Covid19 crisis on businesses has been so different.

Snorkelling in the bath


Snorkelling in the bath.

- also known as being creative with what you have.

You can have great fun snorkelling in the bath – as I witnessed this weekend – with no expense. You also don’t need a large budget to create very engaging experiences for people at work when you have an important message to get communicate.

Consider our 5 senses - Sight, sound, touch, taste & smell. An attentive audience needs multiple senses engaged.

  • Sight – message structure (words & visuals) determine whether it is heard and remembered. I use the ‘Kipper’© methodology which combines rhetorical wisdom from Cicero with neuroscience insights on brain function.

  • Sound – I work with people so they use their voice most effectively

  • Touch – paper plates, Lego, technology tools, I’ve used lots of different things that audiences love.

  • Taste & smell – food gets people through the door and is very memorable (if tasty).

Yes, with a big budget, communication and employee engagement plans can include astonishingly interactive elements – even snorkelling. But for day to day effective communication where you need people to act on important messages, they are plenty of options available.

Simply adopt the ‘Snorkelling in the bath’ mindset.