Next time you are asked a question by a presenter at a conference, what do they really want from you as the audience? It's actually not your answer.
It was an early start for all of us - 0730 in the morning for the meeting kick-off!
With no opportunity at that stage to have tucked into any of the breakfast delicacies on offer, even the most ardent branding advocate would have struggled to energetically start talking about branding for small and medium sized companies.
So I took a different approach to get people engaged.
I started with 4 questions posed to the audience. Using an interactive online tool, I had over 30 people eagerly putting their views forward and reading what others thought. That then triggered 90 minutes of voluble debate and insights amongst the group.
By taking time to think through appropriate ways to involve people in the room from the very start, the result was animated conversation, intrigued participants, and plenty of viewpoints shared on our topic.
A great start to any day.
Want your ideas to have more impact?
A group of us tackled that ambition recently. Here's an insight into what we found - our day of deliberation and discussion condensed into a minute - click here to watch the video
When we were toddlers, we were very good at getting our message across very clearly. It’s a lot harder as adults.
Here are 3 steps to take to significantly increase your level of success in getting your message across to your audience.
3 small changes for 7 days - and improve the impact of your messages.
If you have a great idea that could really help your business and customers, make sure you choose the right words to convey your message most persuasively.
Here are 3 simple tips to help you create that specific, desired perception of your idea in the mind of your audience.
Ever wondered how some people are so much more influential than others? Are their ideas so much better?
Often though, it is their message about the idea that is the key to their influence. The words they have chosen create a specific, desired perception in the mind of their audience. It’s no accidental influence, but rather great message design.
OK, so you have a great idea too. It’s a great idea that could really help your business and customers. Make sure you choose the right words to convey your message most persuasively.
"You can tell by the way I use my walk, I'm ......"
....an influential and persuasive person, with real value to add to the conversation.
Not quite how the Bee Gees had it in their 'Stayin' Alive' original soundtrack, but a real eye-opener to us all at the 'WondrousWomen@Work'© event in London recently.
Although we were a group of experienced professional women (and a man too!), we each learned very specifically how our own physical entry into a standard business meeting room created a wide range of perceptions in the minds of the others in the room.