Get people involved if you want them to act

It was an early start for all of us - 0730 in the morning for the meeting kick-off!

With no opportunity at that stage to have tucked into any of the breakfast delicacies on offer, even the most ardent branding advocate would have struggled to energetically start talking about branding for small and medium sized companies.

So I took a different approach to get people engaged.

I started with 4 questions posed to the audience. Using an interactive online tool, I had over 30 people eagerly putting their views forward and reading what others thought. That then triggered 90 minutes of voluble debate and insights amongst the group.

By taking time to think through appropriate ways to involve people in the room from the very start, the result was animated conversation, intrigued participants, and plenty of viewpoints shared on our topic.

 A great start to any day.

which words really influence?

which words really influence?

Ever wondered how some people are so much more influential than others? Are their ideas so much better?

Perhaps. Sometimes.

Often though, it is their message about the idea that is the key to their influence. The words they have chosen create a specific, desired perception in the mind of their audience. It’s no accidental influence, but rather great message design.

OK, so you have a great idea too. It’s a great idea that could really help your business and customers. Make sure you choose the right words to convey your message most persuasively.

"You can tell by the way I use my walk, I'm ......"

"You can tell by the way I use my walk, I'm ......"

"You can tell by the way I use my walk, I'm ......"

....an influential and persuasive person, with real value to add to the conversation.

Not quite how the Bee Gees had it in their 'Stayin' Alive' original soundtrack, but a real eye-opener to us all at the 'WondrousWomen@Work'© event in London recently.

Although we were a group of experienced professional women (and a man too!), we each learned very specifically how our own physical entry into a standard business meeting room created a wide range of perceptions in the minds of the others in the room. 

Babies are natural communicators & presenters - so what changes?

Babies are natural communicators & presenters - so what changes?

We were all born with the innate ability to communicate our ideas and needs very clearly from our very first hours of life.

So what changes to make so many of us nervous or uncomfortable when communicating our ideas?  Life experiences, social norms and external influences all take their toll on our self- confidence. 

Happily, a few techniques and the patience to practice is all it takes to transform your delivery and your outcomes as a result.