which words really influence?

which words really influence?

Ever wondered how some people are so much more influential than others? Are their ideas so much better?

Perhaps. Sometimes.

Often though, it is their message about the idea that is the key to their influence. The words they have chosen create a specific, desired perception in the mind of their audience. It’s no accidental influence, but rather great message design.

OK, so you have a great idea too. It’s a great idea that could really help your business and customers. Make sure you choose the right words to convey your message most persuasively.

"You can tell by the way I use my walk, I'm ......"

"You can tell by the way I use my walk, I'm ......"

"You can tell by the way I use my walk, I'm ......"

....an influential and persuasive person, with real value to add to the conversation.

Not quite how the Bee Gees had it in their 'Stayin' Alive' original soundtrack, but a real eye-opener to us all at the 'WondrousWomen@Work'© event in London recently.

Although we were a group of experienced professional women (and a man too!), we each learned very specifically how our own physical entry into a standard business meeting room created a wide range of perceptions in the minds of the others in the room.