Ever wondered how some people are so much more influential than others? Are their ideas so much better?
Often though, it is their message about the idea that is the key to their influence. The words they have chosen create a specific, desired perception in the mind of their audience. It’s no accidental influence, but rather great message design.
OK, so you have a great idea too. It’s a great idea that could really help your business and customers. Make sure you choose the right words to convey your message most persuasively.